Newsletters

This article will cover how to create and send newsletters. Newsletters can be sent via email to all clients and blog subscribers, or to a select audience.  They are a great way to promote your services, keep clients engaged and share announcements.

Tip

One of the best ways to write a newsletter is to first write it as a Blog post or article, then create your newsletter. Search engines target your blog, so this will help in your search rankings. BookingTimes allows you to insert summaries from your blog into your newsletter with only a few clicks.

Creating a newsletter

Steps

1. Navigate to Marketing > Send Newsletters

2. Click Create A Newsletter

3. Enter newsletter Subject

4. Under Recipients, click Change to modify who the newsletter is sent to. See the List of recipients section below to explain the list of available recipients

5. Under Sender, click Change to modify who displays as the newsletter author

6. Click in the text box to edit newsletter content

   • Tip: Click any placeholders from the right to insert it into your message (a place holder will automatically populate with the right information for each client. e.g. @Sender will change to the name of the staff member who is currently logged in).

   • Tip: Click the "X" icon in the text editor to open the drag n drop editor. This will give you special text and image blocks you can drag onto the page.
     

7. Click Next button

8. (optional) Check the box to the left of any published articles/blog posts you would like to include

9. Click Next to see a preview of the newsletter (then continue to the Sending a newsletter section below)
   
   

Tips for images

Some people will have their email configured so that any images within an email do not automatically show or get downloaded.

To cater for this, ensure that if you include any graphics, that they’re a small file size, and they don’t contain any important information (such as course dates etc) in case the image cannot be seen. Always ensure that any important information is also included in the newsletter body as text.

Sending a newsletter

Steps

1. If you're following on from creating a new newsletter go to step 3

2. If you're wanting to edit and send an existing newsletter

   1. Navigate to Marketing > Send Newsletters and select the desired newsletter

   2. Make any edits and click Next to see a preview of the newsletter

3. Click Send... button on the preview of the newsletter

   1. If you would like to go back and make further changes Click Edit Newsletter in the navigation and repeat above steps
      
      
      

4. Click Send Test Email button. This will send a test newsletter to your email address so you can check if it is formatted correctly and test any links
   
   
   

5. If you’re happy with the test email, click Send Test Email button again, then click the large red button image on the left to send to the selected recipients
   
   
   
   

Copying a newsletter

Steps

1. Navigate to Marketing > Send Newsletters

2. Either select the copy icon next the newsletter you wish to send again
   
   

   1. Or select the desired newsletter you wish to send again

   2. Click Send Again... button

   3. Click Copy to a new Newsletter link

3. Follow the steps in the Creating a newsletter section to (optionally) edit the copied newsletter, select the list of recipients, and then finally sending the newsletter.

List of recipients

When you click on Change link next to the Recipients, a Choose Recipients popup will appear. This list is automatically created based on certain groups of recipients, depending on what is set up for you business. For example:

• All instructors/organisations/clients

• Only the sender’s clients

• Clients with upcoming birthdays

• Clients with no upcoming bookings

• Clients who pass a particular service *

• Clients who pass any service in a service category *

• Clients who are part of a membership group

Simply select the desired group of recipients you wish to send the newsletter, noting that only 1 group is able to be selected.

Steps

1. Click on Change link to set the recipients to send the newsletter to

2. Select the desired recipient category to send to