Google Analytics conversion goals

There are 3 standard conversion goals that you should setup and are based on reaching a specific URL. Remember that URL's may include parameters, so use partial matching (not exact matching) in your goals.

You can setup conversion goals for your site in Google Analytics.

1. Making a Booking

Reaching this URL means that a client has successfully made a booking.

• https://website.com/Account/Booking

2. Getting to the Checkout Page

Reaching this URL means that a client has made an account and are on their way to making a purchase from the Shopping Cart (not a booking).
The purchase has not been completed at this point.

• https://website.com/Account/CheckOut

3. Completing an Order

Reaching this URL means that a client has made a purchase from the Shopping Cart (not a booking). This may include the purchase of prepaid vouchers, gift certificates or physical goods.

• https://website.com/Order

4. Submitting an enquiry

Reaching this URL means that a client has made an enquiry from the Contact page.

• https://website.com/Received

Google Adwords Tracking

Additional Google Adwords tracking tags can also be used for tracking different types of conversions under the Setup > Tracking & Analytics menu.

5. User Unsubscribes

Reaching this URL means that a client has clicked on an unsubscribe link to remove themselves from your marketing lists - this includes bulk emails, bulk SMS & marketing sequences.newsletters.

• https://website.com/Unsubscribe