Optimizing location pages
- 04 Oct 2022
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Optimizing location pages
- Updated on 04 Oct 2022
- 1 Minute to read
- Print
- DarkLight
- PDF
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This article covers how to add custom suburb/city pages to your locations page.
One of the BEST way to improve your SEO is to create a landing page for each suburb in your business coverage area.
This creates a unique page and unique URL with information for each area you cover. This creates a new opportunity for the search engine results pages to reflect your business in their results - primarily in localized regions. This has shown to have a dramatic effect on ranking for our local service businesses. The BT Platform has made this process very easy for the DIY business to do, or marketing firms to create repeatable and reproducible pages for publication.
What is search engine optimization?
Search Engine Optimization (SEO) is essential for helping search engines match relevant search results to your website. By improving your search ranking you'll see a higher quality traffic and measurable sales increase.
Suburbs/ Cities as seen on the public Locations page
Note
If you prefer to use different suburb terminology i.e. City, Region, District etc. You can change this under Setup / Business Detail / Locations / Suburb Terminology
Adding suburbs to your locations
- Navigate to Setup / Bookings / Locations
- Select the relevant location
- Navigate to the Suburbs tab
- This tab may also be named Cities, Regions, Boroughs or Districts depending on your business settings
- Click Add Suburb
- Enter Suburb name
- Check "Publish a dedicated Suburb Page (Linked from Locations Page)"
- Click in the text box to edit the suburb page content. Read more on optimizing your content in our Best Practices articles.
Tip for editing webpages
You can click the red "X" icon in the text editor to open the drag n drop editor. This will give you special text and image blocks you can drag onto the page. In addition, from the live editor you can create snippets of information that can be dragged and dropped onto the page, making the production of numerous locations pages very quick.
Icon to open the drag n drop editor
8. Click Save
Viewing the Suburb Page
Steps
- Using the "Edit Website" option on the setup menu (or by logging out of the site)
- Navigate to Locations
- Click "View All Areas Covered"
- Select the relevant suburb by selecting the map pin.
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