---
title: "Marketing Sequences"
slug: "marketing-sequences"
updated: 2026-09-21T07:18:32Z
published: 2026-09-21T07:18:32Z
canonical: "support.bookingtimes.com/marketing-sequences"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.bookingtimes.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing sequences

This feature is available on these plans ([view pricing](https://bookingtimes.com/prices))

	
		
			 **Kick Starter**
		
			 **Nail & Scale**

A marketing sequence allows you to specify a number of emails or text messages^ to be sent at preset intervals to a specified group of people. There are many uses for this including:

- Build a marketing campaign for people who have booked a particular service and you can cross-sell your other services
- Send a series of training emails to staff members
- Give customers a list of follow up courses that you provide once they've completed a course

Please note that clients are able to **opt-out of receiving marketing sequences** (same as with Newsletters), so please ensure that any crucial information relating to a course or booking is contained within a suitable [Reminder](/v2/docs/reminders-overview) email instead.

Within each marketing sequence you can also determine if you would like to automatically remove clients from the sequence after they make a new booking or a paid sale, and a number of global marketing sequences are available including an Abandoned Cart sequence so you can follow up on any incomplete purchases.

^ Please note any text messages cost extra and this will be added to your invoice as appropriate.

> [!NOTE]
> No duplicate subscribers
> 
> Please note that if someone has already been added to a marketing sequence, if they get triggered to be added again (e.g. another purchase of the same product), they will **not** be resent that marketing sequence. They will only be sent that marketing sequence once. If you're wanting to inform clients of any service specific information upon **each** booking (e.g. please remove any makeup prior to the facial appointment), then use the service specific reminders functionality which is outlined in the [Creating reminders for different services](/v2/docs/creating-reminders-for-different-services) article.

This article outlines how to set up a marketing sequence and its sequence steps, and the various ways in which subscribers can be added to the sequence.

## Creating a marketing sequence

### Steps

1. Navigate to **Marketing** > **Marketing Sequences**
2. Click **Add Sequence**
3. Enter a **Sequence Name**
4. Select if you would like to automatically remove clients from the sequence after they make a new booking or a paid sale by selected the appropriate check box
5. Click **Save** ![](https://cdn.document360.io/6926c75e-9b20-4216-bf9f-d7ca1df9c74f/Images/Documentation/image-0MP4MZDP.png)

---

## Adding sequence steps

### Steps

1. Click **Add Step**
2. Enter ***Step Name*** - this is the same as the subject name used in the email
3. Click and type in the text box to edit email message
  1. Click a placeholder from the right to insert it into your message (a place holder will automatically populate with the right information for each client. e.g. @Sender will change to the name of the staff member who is currently logged in).

![](https://cdn.document360.io/6926c75e-9b20-4216-bf9f-d7ca1df9c74f/Images/Documentation/image-1608525536234.png)
4. Navigate to **Timing** tab
5. Choose **Delay before sending**
  - This specified how many days to wait after the previous step in the sequence (if it is your first email, it will be relative to the next valid day an email can be sent)
6. Choose **Time of Day to Send**
  - This specifies which time of day the email will be sent
7. Select **Days can be sent**
  - This specifies which days of the week the email is allowed to be sent on

![](https://cdn.document360.io/6926c75e-9b20-4216-bf9f-d7ca1df9c74f/Images/Documentation/image-1692582234743.png)
8. Back on the **Email** tab, click **Preview** to check the message
9. Click **Save**
10. Click **Return to Sequence** in the top right
11. Repeat this process for each required sequence step ensuring you have them in the correct order
  - To change the order of the steps click the **Change Order** link

![](https://cdn.document360.io/6926c75e-9b20-4216-bf9f-d7ca1df9c74f/Images/Documentation/image-1692582026383.png)

Tip

We recommend that each client receives an email every 1-2 weeks for 2-3 months

---

## Adding or removing subscribers from marketing sequences

Please refer to Add or remove subscribers from marketing sequences article including:

- Manually add or remove a single client
- Automatically when booking a service
- Automatically when purchasing a product/package
- Automatically when booking into an online course
- Automatically add to global marketing sequences. e.g. Abandoned Cart