---
title: "Lesson 1: What is SEO?"
slug: "lesson-1-what-is-seo"
updated: 2022-10-04T21:54:49Z
published: 2022-10-04T21:54:49Z
canonical: "support.bookingtimes.com/lesson-1-what-is-seo"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.bookingtimes.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Lesson 1: What is SEO?

## What is SEO?

SEO or Search Engine Optimization refers to the process (work) needed to promote your website **organically** on search engines such as Google and bing as the best, most reputable, and surest bet as the answer to their query.

![BT Screen(2)](https://cdn.document360.io/6926c75e-9b20-4216-bf9f-d7ca1df9c74f/Images/Documentation/BT%20Screen%282%29.png)

Organic Vs Paid

Organic listings will not have a bolded "Ad" next to the listing. Paid placement will appear above the organic as well as the map listings.